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STUDIO ONE NETWORKS TO UNVEIL "SECOND SEASON" PROGRAMMING DURING AD.TECH SAN FRANCISCO Preliminary Results of Sponsorship Effectiveness Index to Be Revealed New York, April 18 -- Studio One Networks will preview its second cycle of custom programs which are presently sponsored by major advertisers during ad Tech San Francisco. It was announced today by Andrew Susman, the company's founder and CEO. At the same time Susman said the early results of the Sponsorship Effectiveness Index would be released. The SEI is a joint study undertaken by Studio One Networks, the Advertising Research Foundation and American Demographic Magazine. The SEI will measure, for the first time, the impact of sponsored programming on the Internet i.e. results and branding efforts. Among the Internet programs created by Studio One Networks for the Internet are Digital Living Today (Mitsubishi), Your Baby Today (Nestlé/Carnation) and Driving Today and Gamers Today (Honda). Studio One Networks syndicates its programs through a network of premium program partners including, AOL and Compuserve. Studio One Networks is the Only "Internet Syndication Studio" providing original program content for sponsorship by leading major advertisers, and then syndicating it on leading Internet portals -- a next generation King World.
For Further Information: Alan Baker |
